Doubts to endings with GDPR
Consumers now experience many data and service engagements. Previously providers would aim for trust. But now, with the consumer experiencing multiple engagements and the perceived threat of GDPR, industry will now have to encourgage consumers actively overlook offers from competitors.
As we have seen in the Role Exit process, an event can trigger doubt and move the consumer quickly to investigating alternatives. They will then be seeking Data Portability from their providers.
